You've been hired to design a postcard after the account has been lost by a competitor. So that you can secure a long-term arrangement with your new customer you want to shine, but you're not sure what you will need to do to knock their socks off. You also don't need to go too far, too fast and risk alienating your customers, although you don't need to look like the guy they dumped. Here are if you are not hired to revamp brand identity but rather to just make print marketing effective.
First and foremost, include your site (URL) and email address in all your current ad campaigns; on your business cards and other marketing your business with print material. Include your address should be consistent throughout your materials including fonts, colours, logo, tag line, etc.. Build a relationship and your customers will come to recognize your picture. Include your URL on all your letterhead, proposals, brochures, envelopes, invoices, checks, fax coversheets, business cards, flyers, newsletters, press releases, and media kits. Let people know you have a method and information on services and your company's goods can be seen at any time.
It's cheap enough nowadays to do newsletter printing. Online print shops, for instance, provide special promos on their services and cost discounts. A good example is bulk printing discounts. They can decrease the overall cost for you, if you order in quantities. What is best is your order can be delivered by them in the fastest time possible. They have quick turnaround time because of the technologies and equipment they use.
Once you've got them as your"friend" on Facebook. Well, you can imagine the possibilities. It is possible to run promotions, send them funny barbershop humor, remind them that it's time to get a haircut.wow. How about that? You can completely knock it. Client loyalty will soar and you will never run out of a steady stream of customers. Expand to the adjoining retail space and you may need to hire a spouse. Or enjoy the income, if you are happy.
When, and deciding where, to devote money and your time can be confusing and scary. Prices can escalate quickly. How do you know what you don't and what you want?
If you listen to others (word of mouth if the best form of advertising) you can find what you are best site looking for and usually those you know won't send you somewhere that costs too much. Unfortunately, they do sometimes send you to shark infested waters, mainly because they don't know any better.
Get product samples from printers. As you need to know if the prints are of quality, get product samples. It is easy to request product samples. Very quickly, expect these product samples to be delivered to you.